All things new at SEAT and CUPRA...

A message from the owners

Bright sunshine paired with snow, in these times less and less comes as a shock but with this weather comes a day where we are able to open the showroom doors and welcome you back in.

Owner Frank Callis has said “In 47 years of business here in Letchworth this has been a most turbulent time with it now being over a year since we first closed our doors. We’ve been very lucky to have a team who have evaded illness but we are well aware and saddened for those who haven’t. We look forward now to seeing a path to our ‘new’ normal and to greeting faces new and old in the showroom soon.”

Paul Callis, Director regarded “The business and teams across our Sales and Aftersales departments have put a concerted effort in over the last 13 months which has shown throughout. I am pleased to see this day of opening the doors to the public arrive and know the teams are very excited also. As we continue in our ambitions for the SEAT and CUPRA brands there are new models arriving through 2021 and we’re delighted to be able to share them with you.”

Our team of dedicated SEAT Product Advisors and CUPRA Specialist are here to look after your New and Used car needs, along with our Aftersales team for all your motoring requirements.

CUPRA kicks off production of the New Formentor

Our first car with 100% CUPRA DNA has started production in Martorell with a range of up to seven engines including plug-in hybrid versions from next year.
The Formentor is the pillar for CUPRA's globalisation strategy and is the official car of FC Barcelona with the club's goal keeper Marc ter Stegen being our global ambassador.

29th September 2020 - CUPRA UK

The Arona gets a new 1.5 TSI engine with DSG

One of our best selling vehicles, the SEAT Arona has evolved with a new 1.5 TSI 7 speed DSG-Automatic engine providing 150ps and 250Nm of torque. Not bad for our smallest SUV!

21st September 2020 - SEAT UK

SEAT reduced its environmental footprint of production by 43% since 2010

We are committed to caring for the environment which is why we have managed to reduce our five main production-related indicators by 43% since 2010. This includes energy and water consumption, waste generation, volatile organic compounds and CO2. Meaning that we are well on our way to achieving our 2025 objectives to reduce our environmental footprint by 50% compared to 2010.

5th June 2020 - SEAT UK

SEAT breaks historic sales record, again!

SEAT has broken its historic sales record for the second year in a row. From January to November 2019, the Spanish carmaker delivered 542,800 cars worldwide, which is 10.3% more than in the same period the year before.

“Achieving the highest sales volume in the close to 70 year history of SEAT makes us proud of the work we have done in recent years, and especially in 2019. The challenging economic environment has not prevented us from obtaining our second record in a row and post double digit growth. CUPRA* deliveries made a decisive contribution to these results, and from January to November grew by 74.0% compared to the same period in 2018. So far this year, CUPRA has already sold 22,800 cars.” says SEAT Vice-president for Sales and Marketing and CUPRA CEO, Wayne Griffiths.

9th December 2019 - SEAT UK

SEAT expands Tarraco line-up with 1.5 litre TSI DSG Front-wheel drive option

Once again, SEAT are expanding the options by releasing a new 1.5 litre TSI DSG Automatic front wheel drive option. Until now SEAT’s largest SUV has only been available either in front-wheel drive guise when mated to a manual gearbox, or in 4Drive all-wheel drive guise when mated to a DSG automatic transmission, but the introduction of the 1.5 TSI 150PS DSG Front-wheel drive changes that. The vehicle will help shake up the market, spreading the Tarraco’s appeal to fleets and markets where 4Drive all-wheel drive technology isn’t as critical.

25th November 2019 - SEAT UK

Mii electric gets 4 out of 5 stars from Auto Express

The Mii electric gets its first review from Auto Express collecting four out of five stars for its impressive 161 mile range and attractive price!

The journalist said: ‘The SEAT Mii electric is another convincing EV, thanks to its keen pricing, solid battery range and comfortable, refined drive. It’s still not quite big enough to cope with a small family’s needs, or regular use on motorways, but then, it still costs less than many superminis – and on the right electricity tariff, it could be delivering its 161-mile range for less than £2. Many city car customers and second car buyers will find that a tempting mix.’

14th November 2019 - SEAT UK/Auto Express
SEAT to break into the motorcycle market!

SEAT are to break into the motorcycle market with a fully electric eScooter equivalent to a 125cc model in 2020. The official presentation is taking place 19th November in Barcelona during the Smart City Expo World Congress.

Luca de Meo, SEAT President says - “the constant growth of large cities makes achieving efficient mobility one of the main challenges to overcome. Today we are taking a further step in our urban micromobility strategy by confirming the launch of the first eScooter in the history of the brand.”

6th November 2019 - SEAT UK

Tarraco wins big - again!

Our Tarraco has been awarded Best Large SUV at the BusinessCar Awards. It has been recognised across the fleet industry for its versatility, practicality and affordability.

Richard Harrison, Director of SEAT UK has said “The Tarraco has been a fundamental part of SEAT’s recent success, creating a platform for growth at a time where most other manufacturers are struggling. From early on it was clear that the Tarraco was going to be a favourite for fleets, and for its strong whole-life costs to be recognised by experts in the fleet sector is a real credit to its appeal for businesses.”

4th November 2019 - SEAT UK/BusinessCar Awards

CUPRA reveals the CUPRA Ateca Limited Edition with only 1,999 units

CUPRA have revealed its CUPRA Ateca Limited Edition to the world which includes features such as Akrapovic exhaust, Brembo brakes, newly designed 20" alloy wheels, more carbon fibre and an exclusive new colour!

Wayne Griffiths, CUPRA CEO says - “The CUPRA Ateca Limited Edition is a vehicle that will surprise car enthusiasts and shows our passion for developing and designing products that exude the essence of the brand. With the Limited Edition we’ve turned up the volume on the visual styling and driving sound,”

28th October 2019 - CUPRA
New SEAT Tarraco

Tarraco is AutoExpress Magazine's Best SUV in the UK!

AutoExpress Magazine have road-tested 130 SUVs for sale in the UK resulting in the Tarraco taking the top spot for Best SUV in the UK! Tarraco was awarded top spot for its spacious seats, smart digital screen and easy-to-use phone connection. Making it a favourite amongst tech-savvy customers and to those looking for a product that will keep you mobile in all climates.

AutoExpress said - "SEAT’s SUV uses some of the best parts available within the Volkswagen Group, packages them in a funky-looking body and prices the car competitively."

25th October 2019 - SEAT UK/AutoExpress

Our First Electric Vehicle is Here!

Our first ever electric vehicle is now available for ordering! The Mii electric benefits from 161miles of combined range, ability to charge to 80% in under an hour, SEAT Connect remote services and loads more!

To find out more about our first electric vehicle, click here

24th October 2019 - SEAT UK

Ibiza Awarded AutoCar Supermini of the Year!

The Ibiza has been crowned AutoCar's number 1 in it's Top 10 Superminis of 2019 for it's roomy, well equipped and much better finished than before. Combined with its first-class on-road handling and refinement manners, its value-for-money position, its impressive equipment features and its youthful styling.

16th October 2019 - AutoCar

SEAT scoops three awards at CarGurus UK Best Used Car Awards!

The Ateca won the prestigious Best Overall Used Car Award and was praised for its practicality, low running costs and more enjoyable driving experience compared to its rival models. The Ateca was voted first place Best Crossover category, while the SEAT Leon was awarded the Best Small Family Car.

Richard Harrison, Director of SEAT UK said - “We are thrilled that the SEAT Ateca has been recognised by CarGurus. The Ateca has spearheaded significant growth for SEAT in the UK since its launch in 2016. We know that our models are already highly recommended as new purchases, so it’s great to see the SEAT Ateca performing just as strongly as a used buy too.”

27th September 2019 - SEAT UK/CarGurus

CUPRA Ateca is AutoExpress Road Test Winner in September 2019

The CUPRA Ateca retains its crown as the best affordable performance SUV and beat rivals BMW X2 and Audi SQ2 on value for money and practicality. The categories that the cars were rated on included design and engineering, driving, practicality, ownership and running costs.Other comments were based on how the CUPRA Ateca is more spacious, has more standard equipment and is more fun to drive!

20th September 2019 - SEAT UK/AutoExpress

CUPRA reveal the Tavascan concept to the world at IAA Frankfurt Motor Show!

CUPRA have taken another step forward with the reveal of its concept car, the all-electric Tavascan taking the brand one step further into its vision of electrified performance.

“We have already proved our technological capabilities by developing the world’s first 100% electric touring car, the CUPRA e-Racer. With the presentation of the all-electric CUPRA Tavascan concept, we are translating this vision into the streets and proving that performance can be electrified”, said CUPRA CEO Wayne Griffiths.

10th September 2019 - CUPRA Official